Saturday, November 23, 2013

The Joneses

This is supposed to be fiction, but is it? A seemingly perfect family moves into a flash mansion. Soon the neighbours covet their lifestyle: the gadgets, the cars, the clothes. They choose to believe that all those material possessions will help their families become as happy as the Joneses. Now how is that different from our reality? Every magazine advert is designed to make the consumer believe that we will be prettier, slimmer, healthier and happier if only we use a particular lipstick or drink a particular protein shake. An enjoyable movie with an important message, but personally I was hoping for a bit more bang.


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